VOICE OF CHANGE
Fall / Winter 2025 

The Gulf region is experiencing a dynamic shift, with women's stories of progress taking center stage. The Fall/Winter 2025 collection, "Voice of Change," reflects this transformation, honoring the diverse paths women have taken—from traditional roles to becoming influential leaders.

This collection embraces the strength, sophistication, and resilience of women who are shaping their own futures. Rooted in Gulf heritage, the designs fuse timeless traditions with contemporary styles that emphasize both power and grace.

Featuring a thoughtful palette of black, off-white, mocha, brown, and gray, the collection showcases a mix of tailored suits and elegant jacket dresses, offering a modern take on classic forms.

With a blend of fine fabrics and intricate embroidery, each piece celebrates craftsmanship while prioritizing functionality. Practical yet stylish jackets and flowing dresses incorporate subtle nods to traditional garments, creating a sense of empowerment and freedom.

"As a designer, I wanted to create a collection that not only reflects the strength and elegance of women but also celebrates their evolving roles in society," says Dana Al-Mulla. "This collection is a tribute to their voices, their journey, and their undeniable influence in shaping the future."

This collection honors the evolving role of women and celebrates their voices in shaping a new era.


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